Nick Allen, Chief Technology Officer at Freedom Finance

UK-based Freedom Finance has launched a new cloud-based platform in order to increase speed and efficiency for the borrowers as well as the lenders on Freedom Finance’s panel.

According to the supplier, the new platform is expected to provide a foundation for future innovations and better personalisation. It is expected to use analytics capabilities for identifying market gaps, thereby providing Freedom Finance, the opportunity to bring in new products and propositions.

Nick Allen, Chief Technology Officer at Freedom Finance said: “By collaborating and consulting with our customers and our panel of lenders, we ensured that our platform developments responded to market requirements, as well as the needs of our customers. A seamless customer journey is increasingly vital, so the migration to a cloud-based service will help strengthen and improve our offering even further.”

The development of the new API gateway is expected to make the business agile and responsive to the dynamic lending market.

“Technology brings a wealth of opportunity to the personal finance market. By providing lenders with sophisticated technology, alongside human touch and support, we’re giving even more customers the opportunity to make well-informed decisions. We’re focused on connecting borrowers to the right lenders by streamlining options, so tailored loans for individual circumstances can be recognised at the touch of a button.”

by Megha Bhattacharya
Market Analyst at IBS Intelligence