Curve has launched the ‘financial time travel’ patent-pending capability, dubbed “Go Back In Time”, which allows users switch the card used for a transaction after the purchase was made.

The app gives customers the possibility of using one card to manage all their other cards from their phone, and it works just like a normal bank card, anywhere in the world that accepts Mastercard.

Curve has already gathered over 50,000 sign-ups in Beta mode, and Curve cards have been used for over £50 million in payments in over 100 countries. The business will announce closing a Series A round and fully launch this year.

In an interview with IBS, Founder and CEO, Shachar Bialick confirmed that this firm is working on Curve Connect, which will transform Curve into the first ‘connected finance’ app re-bundling banking services and helping people get a better deal. Curve plans to announce the first Curve Connect integration partner later this year.

Great Scott!

These features are part of their plan to create a product that unifies the wide range of financial offers available out there at the moment. According to Bialick, the variety in offerings is great, but as long as customers have to juggle several apps, cards and services that are completely disconnected to each other, customer convenience will be hindered.

“This update is a solution to a common payments problem, and we know first-hand it’s a feature our users are excited about” explained Arthur Leung, Curve Product Lead and a former Barclays director of customer experience in a press release. “Now, if a user makes a payment with the wrong debit or credit card, they can retrospectively switch the card they use to pay any time in the next two weeks. No manually re-wiring money; no missed loyalty points; no unintentional incurred fees by using the wrong card – with Go Back in Time, it’s just one tap. Curve takes care of the rest.”

Bialick commented in the press release that “people want simpler, safer ways to stay on top of their money, but they don’t always want to switch away from their trusted bank accounts. Curve cardholders get the best of both worlds and that’s exactly the mission we’re on – to simplify the way people spend, see and save their money.”

“Go Back in Time was actually an idea that came from a customer, and is just one way in which Curve’s unique approach perfectly suits the way people actually want to use payments technology. Our customers save money when they travel, earn points when they spend and are more protected from financial crime – all simply layered on top of the accounts they already have.”

by Henry Vilar
Henry is Junior Reporter at IBS Intelligence, follow him on Twitter or contact him at: henryv@ibsintelligence.com
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