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Citi Says liquidity launch will refresh treasurers and provide clarity

Citi has launched a global liquidity system, CitiDirect BE Cash Concentration, which allows money market traders to respond quickly to changing market conditions and get an instant picture of how their cash reserves have been allocated.

Citi describes its system as an online treasury management tool which digitally manages a client’s cash pooling structures.

Uses of the system will have far more cash management options as they can instantly update parameters such as transfer pricing, inter-account lending limits, SWIFT message transaction descriptions and delete accounts.

The power to respond faster to changing market conditions is a game changer, according to Mark Smith, Citi’s Global Head of Liquidity Management Services, Treasury and Trade Solutions.

“The portal will provide transparency and give clients direct control over their liquidity structures,” said Smith. Treasurers will make better, faster funding decisions around the globe, Smith said.

Brandon Walker, Treasury Manager of Yum! Brands, described it as an “all in one system which is very simple and clear.”

Citi Treasury and Trade Solutions (TTS) has banking licenses in 100 countries and globally integrated technology platforms. Citi has 200 million customer accounts in  160 countries and jurisdictions.

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