Geoffroy Bazin, CEO BGL BNP Paribas & Country Head of Luxembourg chez BNP Paribas

BGL BNP Paribas has launched a personalised digital assistant, Genius, with an aim to help the clientele with day-to-day management of their accounts.

According to the bank, Genius, which has been developed closely with the Fintech Personetics and is capable of analysing client spending trends, enabling purchase and payments classifications and enabling tips for smart banking. The self-learning service assistant adapts its messages according to customer ratings and is available in the Web Banking app.

Geoffroy Bazin, Country Head of the BNP Paribas Group in Luxembourg and Chairman of the BGL BNP Paribas Executive Committee, commented that “Genius is one of a range of innovative services we will be launching in 2019. Digitisation and artificial intelligence open the door to countless opportunities to enhance and personalise our products and services, thus enabling us to transition into a bank that looks after the financial well-being of its clients by offering them tailored solutions that are fully adapted to their unique circumstances, both now and in the future”.

Founded in 1919, BGL BNP Paribas (formerly Banque Générale du Luxembourg or BGL) is a Luxembourg bank that has been a member of the BNP Paribas Group since May 2009.

by Megha Bhattacharya
Market Analyst at IBS Intelligence