Mike Jordan , CEO & Director, Bink

Barclays, the transatlantic consumer and wholesale bank, has announced that it is partnering with Bink, the transformational payment and loyalty platform to digitalise the way customers engage with loyalty programmes. The new partnership is a key part of Barclays’ plans to invest in new business models for growth.

Bink has created a practical and innovative solution to an everyday problem and we’re excited to support them in the next stage of their growth,” said Ruchir Rodrigues, Head of Digital and Open Banking at Barclays.

“Over six million of our customers use our mobile banking app to manage their day-to-day finances, and we strive to make that experience as easy, intuitive and secure as possible. Bink’s seamless Payment Linked Loyalty technology will help customers avoid missing out on valuable loyalty benefits in all areas of their spending.”

Mike Jordan, CEO of Bink said: “We are thrilled that Barclays has chosen to invest in and partner with us at such an exciting time of Bink’s growth. Our platform simplifies how customers collect loyalty points and can transform how businesses connect with their customers. It’s clear that Barclays and Bink share a common goal of driving innovation in app-based experiences, and this partnership will help deliver the benefits to Bink and Barclays customers alike.”

Founded in 2015 in the UK, Bink’s Payment Linked Loyalty platform uses unique technology to allow customers to link payment cards to loyalty programmes, enabling them to automatically collect loyalty points when they make a purchase with their linked payment card.

Barclays is a transatlantic consumer and wholesale bank offering products and services across personal, corporate and investment banking, credit cards and wealth management, with a presence in two of their home markets of the UK and the US.

The company has also announced the launch of its Barclays Mobile Banking app’s (used by over 6 million people) spending feature over the next few weeks.

With over 325 years of history and expertise in banking, Barclays operates in over 40 countries and employs 82,000 people. Barclays moves, lends, invests and protects money for customers and clients worldwide.

by Megha Bhattacharya
Market Analyst at IBS Intelligence