R Vivekanand, Co-Head, TCS Financial Solutions

Qatar based Ahli Brokerage has selected TCS BaNCS Digital Trading solution to enable its customers to track their portfolio and make decisions digitally. Ahli Brokerage is an existing customer running TCS BaNCS Universal Banking solution for its brokerage operations, which it had selected in 2011.

Ahli Brokerage, a wholly owned subsidiary of Ahli Bank QSC founded in 2011, has been leveraging digital technologies to power its growth strategy. TCS BaNCS Digital is expected to digitize the brokerage’s trading process and cater to a newer customer base by offering contactless transactions. The supplier claims the solution will enhance customer experience with intelligent and contextual capabilities across a range of touchpoints.

Yasmeen Badawi, General Manager, Ahli Brokerage, commented,“ TCS BaNCS will enable a comprehensive, omnichannel solution, providing us with the opportunity to reach out to mobile-savvy customers in Qatar and extend our footprint in the GCC countries and international markets in the future.”

R Vivekanand, Co-Head, TCS Financial Solutions, said: “TCS BaNCS Digital is at the heart of our customers’ strategy to leverage digital technologies to become more agile, intelligent, and customer-centric and gain a competitive edge in a Business 4.0™ world.”  He also added that the solution is expected to help Ahli Brokerage’s customer to track their portfolio, take timely decisions through new omnichannel including smart wearables and voice assistants.

TCS BaNCS Digital for Trading is claimed to be a multi-market, multi-asset, multi-channel solution for buy and sell-side firms, encompassing trading, clearing and settlement, corporate actions processing, custody, position, collateral and cash management.

This announcement follows a slew of recent successes for TCS in the middle east region including deal wins at Central Bank of Kuwait and Emirates NBD.

by Megha Bhattacharya
Market Analyst at IBS Intelligence
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